Add to ORKG71 p.There are many female lifestyle magazines in Singapore. The crave for profits has moved magazine publishing in Singapore from a reader-oriented mindset focusing on building readers' interest in the magazines to one that is profit-oriented where advertisers now have a certain influence on what goes into the editorial contents. The objective of this study is to find out if advertisements influence consumers' buying decisions of luxury products and the consumers' perception of the increasing advertorials.Master of Mass Communicatio
Extent in which the media influences the self-perception and the body image of women and examine how...
The aim of this thesis is to find out whether advertisers can influence the content of lifestyle med...
This experiment was focused on analyzing whether there was a difference in how males versus females ...
Advertisement is a paid form of non- personal communication that is transmitted through mass media s...
This research aims to add to the literature’s understanding of contemporary women's attitude towards...
The influence of magazines on consumer behavior, particularly that of women, has been widely recogni...
The aim of study is to determine the level of influence on women’s behavior by television advertisem...
The aim of study is to determine the level of influence on women’s behavior by television advertisem...
By using content analysis and survey, this exploratory study examined the content of slimming ads in...
This study examines the impact of advertisement on consumer purchase decisions in the cosmetic indus...
This study examines the impact of advertisement on consumer purchase decisions in the cosmetic indus...
Female fashion magazine is one of the most important Public relations (PR) partners for luxury fashi...
Advertisements have been used for many years to influence the buying behaviors of the consumers. Adv...
encouraging and inspiring for the researchers to publish further. This study examined beauty adverti...
Extent in which the media influences the self-perception and the body image of women and examine how...
Extent in which the media influences the self-perception and the body image of women and examine how...
The aim of this thesis is to find out whether advertisers can influence the content of lifestyle med...
This experiment was focused on analyzing whether there was a difference in how males versus females ...
Advertisement is a paid form of non- personal communication that is transmitted through mass media s...
This research aims to add to the literature’s understanding of contemporary women's attitude towards...
The influence of magazines on consumer behavior, particularly that of women, has been widely recogni...
The aim of study is to determine the level of influence on women’s behavior by television advertisem...
The aim of study is to determine the level of influence on women’s behavior by television advertisem...
By using content analysis and survey, this exploratory study examined the content of slimming ads in...
This study examines the impact of advertisement on consumer purchase decisions in the cosmetic indus...
This study examines the impact of advertisement on consumer purchase decisions in the cosmetic indus...
Female fashion magazine is one of the most important Public relations (PR) partners for luxury fashi...
Advertisements have been used for many years to influence the buying behaviors of the consumers. Adv...
encouraging and inspiring for the researchers to publish further. This study examined beauty adverti...
Extent in which the media influences the self-perception and the body image of women and examine how...
Extent in which the media influences the self-perception and the body image of women and examine how...
The aim of this thesis is to find out whether advertisers can influence the content of lifestyle med...
This experiment was focused on analyzing whether there was a difference in how males versus females ...