Accounting for brands

Accounting for brands has been a topic of much debate in recent years. Some view it as a solution to the goodwill write-off problems faced by companies in jurisdictions like the United Kingdom. Others see it as an introduction to a whole new methodology to the accounting profession using the 'value-based' concept. Nowadays, the contribution of brands to the success of a company is beyond our doubts, which may warrant their recognition in the accounts. However, the issue of brand accounting has been fraught with much difficulties. The purpose of this report is to critically analyse the feasibility of brand accounting in today's context as well as to review the practices adopted by companies in various countries.ACCOUNTANC