Add to ORKGThe objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention.Bachelor of Communication Studie
The purpose of this research focuses on French fashion magazines for women to analyse the advertisem...
Previous marketing research has generally not examined how ethnic majority consumers perceive advert...
textPast research exploring the effects of audience racial identity on attitudes towards advertiseme...
The objective of this experimental study is to investigate the influence of models' race and product...
Black, Asian, and Minority Ethnic (BAME) models continue to be underrepresented in advertising withi...
This paper sets out to investigate the expectations, satisfaction, and retention of fashion advertis...
In a world where the public is constantly bombarded by commercial messages, marketers must rapidly i...
Advertisements have been used for many years to influence the buying behaviors of the consumers. Adv...
The goal of this study was to measure whether or not incorporating a wider variety of models in athl...
This independent study conducted research regarding college aged students opinions of three differen...
In advertising, the target has traditionally been aimed towards the product’s advantages.Today the t...
The purpose of this study was to examine Caucasian consumers' evaluative responses to the use of Afr...
This investigation examined the effects of racial cues on the processing of a print advertisement wi...
Black, Asian, and Minority Ethnic (BAME) models continue to be underrepresented in advertising withi...
The thesis deals with general attitudes toward advertising and their influence on the effect of tele...
The purpose of this research focuses on French fashion magazines for women to analyse the advertisem...
Previous marketing research has generally not examined how ethnic majority consumers perceive advert...
textPast research exploring the effects of audience racial identity on attitudes towards advertiseme...
The objective of this experimental study is to investigate the influence of models' race and product...
Black, Asian, and Minority Ethnic (BAME) models continue to be underrepresented in advertising withi...
This paper sets out to investigate the expectations, satisfaction, and retention of fashion advertis...
In a world where the public is constantly bombarded by commercial messages, marketers must rapidly i...
Advertisements have been used for many years to influence the buying behaviors of the consumers. Adv...
The goal of this study was to measure whether or not incorporating a wider variety of models in athl...
This independent study conducted research regarding college aged students opinions of three differen...
In advertising, the target has traditionally been aimed towards the product’s advantages.Today the t...
The purpose of this study was to examine Caucasian consumers' evaluative responses to the use of Afr...
This investigation examined the effects of racial cues on the processing of a print advertisement wi...
Black, Asian, and Minority Ethnic (BAME) models continue to be underrepresented in advertising withi...
The thesis deals with general attitudes toward advertising and their influence on the effect of tele...
The purpose of this research focuses on French fashion magazines for women to analyse the advertisem...
Previous marketing research has generally not examined how ethnic majority consumers perceive advert...
textPast research exploring the effects of audience racial identity on attitudes towards advertiseme...