This research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates, current cost of service (monthly bills), best overall value, clear reception and no network system breakdown, all of which M1 received top ratings
This study examines the key factors influencing mobile network service and provider choice among 415...
In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunicati...
India is one of the fastest growing & largest telecom marketplaces in the world with a huge mobi...
With a relatively small telecommunications market, Singapore’s mobile services are provided by three...
This project is doing a comparative marketing analysis on the major mobile phone service providers,n...
The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the ...
The mobile telecommunication sector is increasing, thus becoming a key area for economic development...
This research study explains about the decision making process for selection of best mobile service ...
The aim of this paper is to assess the factors that have played significant role to select telecomm...
AbstractThe mobile phone network has been rapidly and widely growing and becoming one of the major c...
From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable m...
The aim of this study is to find out what were the factors that may have played significant role to...
The aim of our research is to examine the marketing strategies of mobile phone service providers (MP...
M. Tech. Business AdministrationIn April 2014, ICASA, South Africa's communications regulator, reduc...
Submitted in partial fulfillment of the requirements for the Degree of Master of Business Administra...
This study examines the key factors influencing mobile network service and provider choice among 415...
In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunicati...
India is one of the fastest growing & largest telecom marketplaces in the world with a huge mobi...
With a relatively small telecommunications market, Singapore’s mobile services are provided by three...
This project is doing a comparative marketing analysis on the major mobile phone service providers,n...
The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the ...
The mobile telecommunication sector is increasing, thus becoming a key area for economic development...
This research study explains about the decision making process for selection of best mobile service ...
The aim of this paper is to assess the factors that have played significant role to select telecomm...
AbstractThe mobile phone network has been rapidly and widely growing and becoming one of the major c...
From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable m...
The aim of this study is to find out what were the factors that may have played significant role to...
The aim of our research is to examine the marketing strategies of mobile phone service providers (MP...
M. Tech. Business AdministrationIn April 2014, ICASA, South Africa's communications regulator, reduc...
Submitted in partial fulfillment of the requirements for the Degree of Master of Business Administra...
This study examines the key factors influencing mobile network service and provider choice among 415...
In this study, we aim to find out the consumer perceptions of the liberalized mobile telecommunicati...
India is one of the fastest growing & largest telecom marketplaces in the world with a huge mobi...