Add to ORKGThis cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from newspapers and magazines. A random sample of printed advertisements was selected from nationally circulated newspapers and magazines of each country
This study examines the advertising appeals delivered, and the cultural values reflected in Chinese ...
This dissertation is a cross-culture empirical study to explore whether the characteristics of Hall’...
Abstract: Given the static condition of the global economy marketers are cutting advertising budgets...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
We examined the visual components in 339 advertisements drawn from seven different U.S. magazines, w...
A cross-cultural content analysis of advertisements revealed significant differences between adverti...
This study examines, through content analysis, the use of humorous advertisements in three countries...
This thesis addresses the topic of advertising strategy in the United States and Taiwan in 2008. The...
Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, ...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
This study is concerned with a comparative content analysis of Asian and U.S. news magazine advertis...
Even subtle cultural differences can have an impact on the effectiveness of advertising messages, an...
This study extends the research on cross-cultural advertising by comparing print advertisements from...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
This study examines the advertising appeals delivered, and the cultural values reflected in Chinese ...
This dissertation is a cross-culture empirical study to explore whether the characteristics of Hall’...
Abstract: Given the static condition of the global economy marketers are cutting advertising budgets...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
We examined the visual components in 339 advertisements drawn from seven different U.S. magazines, w...
A cross-cultural content analysis of advertisements revealed significant differences between adverti...
This study examines, through content analysis, the use of humorous advertisements in three countries...
This thesis addresses the topic of advertising strategy in the United States and Taiwan in 2008. The...
Cross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, ...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
This study is concerned with a comparative content analysis of Asian and U.S. news magazine advertis...
Even subtle cultural differences can have an impact on the effectiveness of advertising messages, an...
This study extends the research on cross-cultural advertising by comparing print advertisements from...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
This study examines the advertising appeals delivered, and the cultural values reflected in Chinese ...
This dissertation is a cross-culture empirical study to explore whether the characteristics of Hall’...
Abstract: Given the static condition of the global economy marketers are cutting advertising budgets...