Add to ORKGThis paper studies how gender difference might affect consumer’s perception on service provided. Based on our findings, the retail managers of intellectual and technology products do not need to regard gender effect and train sales representatives based on higher sensitivity to the differing information needs of the customers
When it comes to shopping in-store, both genders vehemently agree that long lines to check out hinde...
Main goal of this diploma work is to analyze marketing meaning of the difference between male and fe...
The study examines the role of gender in the customer decision making process when a vehicle is bein...
This paper studies how gender difference might affect consumer’s perception on service provided. Ba...
This study attempts to ascertain that a difference in service perception does exist between males an...
This paper discusses the service quality of Indian Apparel specialty stores on the basis of gender o...
This study approaches the question of whether on-line shopping preferences differ from a gender pers...
Purpose – The aim of the publication is to present the significance of gender in the creation of con...
Purpose: Prior research exploring the relationships among sacrifice, service quality, value, satisfa...
Purpose This study aims to systematically examine gender specific behavioral differences and similar...
This paper reports findings from a small scale study exploring the role gender plays in the interact...
This study aims to investigate the effects of the use of gender stereotypes in advertising on a bran...
In this company case study of the Volkswagen Group Retail Deutschland, the author researched gender-...
Describes a study that investigated gender differences in perceptions of and preferences for telemat...
This research attempts to determine if a customer's visible physical characteristics in¯uence r...
When it comes to shopping in-store, both genders vehemently agree that long lines to check out hinde...
Main goal of this diploma work is to analyze marketing meaning of the difference between male and fe...
The study examines the role of gender in the customer decision making process when a vehicle is bein...
This paper studies how gender difference might affect consumer’s perception on service provided. Ba...
This study attempts to ascertain that a difference in service perception does exist between males an...
This paper discusses the service quality of Indian Apparel specialty stores on the basis of gender o...
This study approaches the question of whether on-line shopping preferences differ from a gender pers...
Purpose – The aim of the publication is to present the significance of gender in the creation of con...
Purpose: Prior research exploring the relationships among sacrifice, service quality, value, satisfa...
Purpose This study aims to systematically examine gender specific behavioral differences and similar...
This paper reports findings from a small scale study exploring the role gender plays in the interact...
This study aims to investigate the effects of the use of gender stereotypes in advertising on a bran...
In this company case study of the Volkswagen Group Retail Deutschland, the author researched gender-...
Describes a study that investigated gender differences in perceptions of and preferences for telemat...
This research attempts to determine if a customer's visible physical characteristics in¯uence r...
When it comes to shopping in-store, both genders vehemently agree that long lines to check out hinde...
Main goal of this diploma work is to analyze marketing meaning of the difference between male and fe...
The study examines the role of gender in the customer decision making process when a vehicle is bein...