Add to ORKGThrough the years, Food and Beverage (F&B) has evolved from a mere supporting role in the hotel business to a cast that has gained significant recognition. Today, F&B constitutes a main source of revenue for many hotels around the world. Due to the emphasis that has been placed on F&B, there is an inclination, albeit subtle, towards the use of F&B as a strategic marketing tool for the hotel. This study serves to confirm the marketing potential of F &B and its ability to create an impact on the perceived image of a hotel in the eyes of existing and potential customers.ACCOUNTANC
Food and beverage service is a significant revenue driver for sport and entertainment venues and rec...
In recent decades, the service sector is gaining in importance. In a good part of the developed worl...
No doubt attracting and retaining customers in any restaurant operation including the hotel restaura...
Through the years, Food and Beverage (F&B) has evolved from a mere supporting role in the hotel busi...
Food and beverage (F&B) Management describes the sub-segments of the hospitality industry that a...
Competitive environments warrant otels to diversity products and services. Diversification is necess...
Tourism and food & beverage are and have always been strongly connected. Nevertheless, in recent tim...
This introductory textbook provides a thorough guide to the management of food and beverage outlets,...
The hotel business is arguably the most lucrative business within the hospitality industry. This is ...
In this special issue of the Journal of Hospitality and Tourism Management many issues confronting t...
Tourism and hospitality industry like any other industry tries to put across its all the efforts for...
[[abstract]]The purpose of this study is to understand the relationship between online marketing and...
The hospitality Industry is comprised of individual hotels in which each one of them differs in the ...
This introductory textbook provides a thorough guide to the management of food and beverage outlets,...
The author's goal in this paper was to propose a framework for resolving the "make" versus "buy" dil...
Food and beverage service is a significant revenue driver for sport and entertainment venues and rec...
In recent decades, the service sector is gaining in importance. In a good part of the developed worl...
No doubt attracting and retaining customers in any restaurant operation including the hotel restaura...
Through the years, Food and Beverage (F&B) has evolved from a mere supporting role in the hotel busi...
Food and beverage (F&B) Management describes the sub-segments of the hospitality industry that a...
Competitive environments warrant otels to diversity products and services. Diversification is necess...
Tourism and food & beverage are and have always been strongly connected. Nevertheless, in recent tim...
This introductory textbook provides a thorough guide to the management of food and beverage outlets,...
The hotel business is arguably the most lucrative business within the hospitality industry. This is ...
In this special issue of the Journal of Hospitality and Tourism Management many issues confronting t...
Tourism and hospitality industry like any other industry tries to put across its all the efforts for...
[[abstract]]The purpose of this study is to understand the relationship between online marketing and...
The hospitality Industry is comprised of individual hotels in which each one of them differs in the ...
This introductory textbook provides a thorough guide to the management of food and beverage outlets,...
The author's goal in this paper was to propose a framework for resolving the "make" versus "buy" dil...
Food and beverage service is a significant revenue driver for sport and entertainment venues and rec...
In recent decades, the service sector is gaining in importance. In a good part of the developed worl...
No doubt attracting and retaining customers in any restaurant operation including the hotel restaura...