Add to ORKGA study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention
This research has as its objective the verification that phallic symbolism in advertisements does ap...
The main purpose of the study is to analyze the possible difference in attitude toward sex in advert...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Two convenience samples comprised of 230 male respondents participated in a study to measure the eff...
Some research about the effectiveness of sexual content in advertising indicates that sexual content...
Item does not contain fulltextThis study empirically investigates the effectiveness of using visual ...
Sexual stimuli in advertising often evoke an emotional state able to shape both attitude towards the...
Sexual appeals grab attention and elicit emotional responses, yet the existing literature surroundin...
Sexual stimuli in advertising often evoke an emotional state able to shape both attitude towards the...
In the field of advertising, sex is usually used as a technique to sell products. This paper aims to...
Includes bibliographical references (l. [113]-117).At the end of the Twenty-first century, consumers...
This article focuses on an analysis of printed advertising communications. The focus of the research...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Companies make use of sexual appeal in advertising more now than ever. Very little research has be...
Purpose: This study has been conducted to examine how the use of sexual appeal influence men and wom...
This research has as its objective the verification that phallic symbolism in advertisements does ap...
The main purpose of the study is to analyze the possible difference in attitude toward sex in advert...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Two convenience samples comprised of 230 male respondents participated in a study to measure the eff...
Some research about the effectiveness of sexual content in advertising indicates that sexual content...
Item does not contain fulltextThis study empirically investigates the effectiveness of using visual ...
Sexual stimuli in advertising often evoke an emotional state able to shape both attitude towards the...
Sexual appeals grab attention and elicit emotional responses, yet the existing literature surroundin...
Sexual stimuli in advertising often evoke an emotional state able to shape both attitude towards the...
In the field of advertising, sex is usually used as a technique to sell products. This paper aims to...
Includes bibliographical references (l. [113]-117).At the end of the Twenty-first century, consumers...
This article focuses on an analysis of printed advertising communications. The focus of the research...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...
Companies make use of sexual appeal in advertising more now than ever. Very little research has be...
Purpose: This study has been conducted to examine how the use of sexual appeal influence men and wom...
This research has as its objective the verification that phallic symbolism in advertisements does ap...
The main purpose of the study is to analyze the possible difference in attitude toward sex in advert...
This study extends prior research on sexual appeal advertising by developing a model of consumer res...