Add to ORKGThis research explores in-home buying behaviour across two different mediums, television and the Internet. It examines the behaviour by variables namely, perceived risk, perceived convenience and likelihood of purchase across different demographic and psychographic groups
The objective of this research is to investigate consumer behavior and factors influencing the purch...
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for h...
Abstract — In recent years, several researches conducted in the field of consumer behaviour because ...
This research explores in-home buying behaviour across two different mediums, television and the Int...
The viewers ’ perception towards TV and Web advertisements involves three elements- selection of sti...
Advertising is one of the important marketing strategies and the choice of media is an important asp...
Multichannel retailing increasingly involves consumers searching for information online and then cho...
Purpose: The study's main goal is to find out how social media affects people's purchasing decisions...
[[abstract]]Television shopping starting was the recent years retail market most has the revolutiona...
Promoting begins with the requirements of the client and finishes with his fulfillment. When everyth...
[[abstract]]The Research of Consumer Behaviors on TV Shopping - In Colleges of Taipei Metropolit...
[[abstract]] In this research it confers with the image presentation in television home shopping ch...
A research on how impulse buying can be stimulated in physical retail stores and see to what extent ...
This research paper examines the relationship between various factors that affect the consumer behav...
This research paper aims to compare the perceived risk level between Internet and store shopping, an...
The objective of this research is to investigate consumer behavior and factors influencing the purch...
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for h...
Abstract — In recent years, several researches conducted in the field of consumer behaviour because ...
This research explores in-home buying behaviour across two different mediums, television and the Int...
The viewers ’ perception towards TV and Web advertisements involves three elements- selection of sti...
Advertising is one of the important marketing strategies and the choice of media is an important asp...
Multichannel retailing increasingly involves consumers searching for information online and then cho...
Purpose: The study's main goal is to find out how social media affects people's purchasing decisions...
[[abstract]]Television shopping starting was the recent years retail market most has the revolutiona...
Promoting begins with the requirements of the client and finishes with his fulfillment. When everyth...
[[abstract]]The Research of Consumer Behaviors on TV Shopping - In Colleges of Taipei Metropolit...
[[abstract]] In this research it confers with the image presentation in television home shopping ch...
A research on how impulse buying can be stimulated in physical retail stores and see to what extent ...
This research paper examines the relationship between various factors that affect the consumer behav...
This research paper aims to compare the perceived risk level between Internet and store shopping, an...
The objective of this research is to investigate consumer behavior and factors influencing the purch...
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for h...
Abstract — In recent years, several researches conducted in the field of consumer behaviour because ...