This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry
Life insurance is important to everyone. It provides financial protection, security and peace of mi...
This was a preliminary study conducted to examine the relationship between psychographic factors (i....
The study observes certain demographic and social factors that might influence public perception and...
This study is conducted primarily to identify the factors that affect consumers' purchase behavior o...
There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing patt...
The presence of growing competition in the Singapore’s life insurance industry motivates life insure...
This is study on influencing factors of customer’s decision on purchasing life insurance in Myanmar....
The presence of growing competition in the Singapore’s life insurance industry motivates life insure...
This research aims to identify determinants affecting the buying decision in life insurance of indiv...
Understanding the consumer’s perception and attitude towards insurance and creating an insurance cul...
The aim of this paper is to examine the buyers’ perception towards life insurance policies offered b...
The aim of this paper is to examine the buyers’ perception towards life insurance policies offered b...
The Philippines has a low insurance penetration rate compared to other Asia-Pacific countries at 1.1...
In Nigeria, an insurance firm's performance is directly related to the perception of its product by ...
The objectives of this study are 1) to investigate the behavior of life insurance purchasing after t...
Life insurance is important to everyone. It provides financial protection, security and peace of mi...
This was a preliminary study conducted to examine the relationship between psychographic factors (i....
The study observes certain demographic and social factors that might influence public perception and...
This study is conducted primarily to identify the factors that affect consumers' purchase behavior o...
There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing patt...
The presence of growing competition in the Singapore’s life insurance industry motivates life insure...
This is study on influencing factors of customer’s decision on purchasing life insurance in Myanmar....
The presence of growing competition in the Singapore’s life insurance industry motivates life insure...
This research aims to identify determinants affecting the buying decision in life insurance of indiv...
Understanding the consumer’s perception and attitude towards insurance and creating an insurance cul...
The aim of this paper is to examine the buyers’ perception towards life insurance policies offered b...
The aim of this paper is to examine the buyers’ perception towards life insurance policies offered b...
The Philippines has a low insurance penetration rate compared to other Asia-Pacific countries at 1.1...
In Nigeria, an insurance firm's performance is directly related to the perception of its product by ...
The objectives of this study are 1) to investigate the behavior of life insurance purchasing after t...
Life insurance is important to everyone. It provides financial protection, security and peace of mi...
This was a preliminary study conducted to examine the relationship between psychographic factors (i....
The study observes certain demographic and social factors that might influence public perception and...