Add to ORKGThis study argues that people’s perception of their culture, personal values, past user experiences and situations of consumption will have an impact on their preference of prestigious brand of goods. Additionally, this study proposed that people’s perception of their culture would have a moderation effect on the influence of personal values. Firstly, past user experience was found to have a robust effect for the preference of prestigious brand regardless of consumption situation. Secondly, under the condition of public consumption, there was a clear preference for prestigious good. Thirdly, people’s perception of culture was found to interact with personal value. More specifically, when perceived cultural materialism was low, personal endo...
This paper investigates the effect of Schwartz's (1992) four cultural value orientations on the valu...
This study examines the relationship between fashion brands and self-concept based on various social...
This paper aims to examine and compare the strength of personality and values in predicting brand pr...
This study argues that people’s perception of their culture, personal values, past user experiences ...
The aim of this study is to investigate how culture influences the way consumers perceive luxury. Th...
Luxury is a very subjective concept, strictly connected to the values and assumptions people use to ...
Research on consumer behaviour has revealed that the prospect of reaching a personal value is the vi...
Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a v...
According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unkno...
The purpose of this study is to determine whether Perceived Quality, Brand Identity and Korean Popul...
Global branding brings with it exposure to an increasingly culturally-diverse audience. Examples of ...
Although few in numbers and mostly based on cases from advanced nations, previous studies on luxury ...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
The main objective of this study is to identify the relationship between individual cultural values ...
The objective of the research was to analyze the internal aspects of individual consumer to perceive...
This paper investigates the effect of Schwartz's (1992) four cultural value orientations on the valu...
This study examines the relationship between fashion brands and self-concept based on various social...
This paper aims to examine and compare the strength of personality and values in predicting brand pr...
This study argues that people’s perception of their culture, personal values, past user experiences ...
The aim of this study is to investigate how culture influences the way consumers perceive luxury. Th...
Luxury is a very subjective concept, strictly connected to the values and assumptions people use to ...
Research on consumer behaviour has revealed that the prospect of reaching a personal value is the vi...
Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a v...
According to theory, consumers choose a brand they recognise, before an unfamiliar brand in an unkno...
The purpose of this study is to determine whether Perceived Quality, Brand Identity and Korean Popul...
Global branding brings with it exposure to an increasingly culturally-diverse audience. Examples of ...
Although few in numbers and mostly based on cases from advanced nations, previous studies on luxury ...
Customers all over the world now prefer branded products. This study is aimed at analyzing the effec...
The main objective of this study is to identify the relationship between individual cultural values ...
The objective of the research was to analyze the internal aspects of individual consumer to perceive...
This paper investigates the effect of Schwartz's (1992) four cultural value orientations on the valu...
This study examines the relationship between fashion brands and self-concept based on various social...
This paper aims to examine and compare the strength of personality and values in predicting brand pr...