Add to ORKGThis thesis examines the roles of one mobile application, the SMS (Short Message Service), in marketing communication from a Singapore perspective and discusses how to utilize this medium better for marketing purposes.Master of Communication Studie
This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in mar...
Traditional communication mix elements have become pricey. Therefore there is a growing need for mar...
This chapter introduces a qualitative study of the use of mobile text messaging (SMS) and reflects o...
Short Message Service (SMS) is used worldwide by many corporations in order to communicate with cons...
AbstractImprovements in information and communication technologies introduce important marketing opp...
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper review...
The aim of this project is to investigate whether SMS advertisements can become one of the mainstrea...
This article deals with how a new telecommunications technology was adopted as a new direct marketin...
Improvements in information and communication technologies introduce important marketing opportuniti...
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile m...
In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and ...
THis exploratory study aims to examine the demographic differences between users and non-users of Sh...
A Research Report submitted in fulfilment with the partial requirements for the Master of Management...
The thesis provides an overview over contemporary means of marketing communication on smartphones. I...
Cell-phones and the Short Message Service (SMS) have become an important part of people's lives, wit...
This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in mar...
Traditional communication mix elements have become pricey. Therefore there is a growing need for mar...
This chapter introduces a qualitative study of the use of mobile text messaging (SMS) and reflects o...
Short Message Service (SMS) is used worldwide by many corporations in order to communicate with cons...
AbstractImprovements in information and communication technologies introduce important marketing opp...
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper review...
The aim of this project is to investigate whether SMS advertisements can become one of the mainstrea...
This article deals with how a new telecommunications technology was adopted as a new direct marketin...
Improvements in information and communication technologies introduce important marketing opportuniti...
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile m...
In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and ...
THis exploratory study aims to examine the demographic differences between users and non-users of Sh...
A Research Report submitted in fulfilment with the partial requirements for the Master of Management...
The thesis provides an overview over contemporary means of marketing communication on smartphones. I...
Cell-phones and the Short Message Service (SMS) have become an important part of people's lives, wit...
This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in mar...
Traditional communication mix elements have become pricey. Therefore there is a growing need for mar...
This chapter introduces a qualitative study of the use of mobile text messaging (SMS) and reflects o...