Add to ORKGWith relationship approach grown in popularity, this study attempts to examine the relationship between relationship strength and customer retention. A conceptual model is presented and empirical findings from survey conducted are discussed. The result of this study has shown that relationships indeed do play a part in retaining customers’ loyalty
Previous research on loyalty programs is mainly characterized by the use of panel data and measures ...
Managing long-term sustainable customer relationships is of concern to many organisations today. A s...
Using the theoretical underpinnings of relationship marketing, this study examined the relationships...
While relationship building and management, or what has been labelled relationship marketing is an o...
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
Through this research study, it is observed that developing a close relationship with customers is e...
Purpose – This paper seeks to examine the central role that commitment plays in driving customer loy...
There has been unprecedented need for firms and organizations today to focus on customer service, re...
There has been unprecedented need for firms and organizations today to focus on customer service, re...
The objective of this study is to fill this gap in the business knowledge base by building and opera...
Customer retention in the traditional marketing approach is however seen as the ‘end ’ rather than t...
Purpose - To examine the impact of relationship marketing strategy on customer loyalty. Design/me...
Relationship Marketing is related to customers loyalty. The objective of this study is to examine wh...
The study addressed a phenomenon that has become common marketing practice, customer loyalty program...
Modern competitive business environment makes gaining and retaining competitive advantage more and m...
Previous research on loyalty programs is mainly characterized by the use of panel data and measures ...
Managing long-term sustainable customer relationships is of concern to many organisations today. A s...
Using the theoretical underpinnings of relationship marketing, this study examined the relationships...
While relationship building and management, or what has been labelled relationship marketing is an o...
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
Through this research study, it is observed that developing a close relationship with customers is e...
Purpose – This paper seeks to examine the central role that commitment plays in driving customer loy...
There has been unprecedented need for firms and organizations today to focus on customer service, re...
There has been unprecedented need for firms and organizations today to focus on customer service, re...
The objective of this study is to fill this gap in the business knowledge base by building and opera...
Customer retention in the traditional marketing approach is however seen as the ‘end ’ rather than t...
Purpose - To examine the impact of relationship marketing strategy on customer loyalty. Design/me...
Relationship Marketing is related to customers loyalty. The objective of this study is to examine wh...
The study addressed a phenomenon that has become common marketing practice, customer loyalty program...
Modern competitive business environment makes gaining and retaining competitive advantage more and m...
Previous research on loyalty programs is mainly characterized by the use of panel data and measures ...
Managing long-term sustainable customer relationships is of concern to many organisations today. A s...
Using the theoretical underpinnings of relationship marketing, this study examined the relationships...