Add to ORKGResearch on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames heralded as more persuasive than their oppositely-valenced counterparts.BUSINES
The research reveals the role of message framing and involvement in influencing attitudes towards or...
Three studies examined the implications of a model of affect as information in persuasion. According...
According to Regulatory Focus theory (RFT), outcomes in persuasive messages can be framed in four di...
Research on the effect of message framing upon persuasion is a relatively new but emerging stream of...
This research tests the hypothesis that attitudes and people with cognitive or affective orientation...
Health-promoting messages can be framed in terms of the gains that are associated with healthy behav...
Health-promoting messages can be framed in terms of the gains that are associated with healthy behav...
Two experiments were conducted to test the effects of editorial-induced mood and two ad content fact...
This article addresses the conceptualization and definition of message variables in persuasion effec...
Within the persuasion paradigm, studies assessing the efficacy of positively (gain-framed) or negati...
Schwarz N, Bless H, Bohner G. Mood and persuasion: affective states influence the processing of pers...
Contains fulltext : 134955.pdf (publisher's version ) (Closed access)Background: S...
How people conceptualize their opinions, either in a supportive or oppositional manner, influences t...
Ingroup and outgroup research has largely focused on why differing attitudes toward the ingroup and ...
Goal framing effect refers to the finding that different ways of presenting the same communication c...
The research reveals the role of message framing and involvement in influencing attitudes towards or...
Three studies examined the implications of a model of affect as information in persuasion. According...
According to Regulatory Focus theory (RFT), outcomes in persuasive messages can be framed in four di...
Research on the effect of message framing upon persuasion is a relatively new but emerging stream of...
This research tests the hypothesis that attitudes and people with cognitive or affective orientation...
Health-promoting messages can be framed in terms of the gains that are associated with healthy behav...
Health-promoting messages can be framed in terms of the gains that are associated with healthy behav...
Two experiments were conducted to test the effects of editorial-induced mood and two ad content fact...
This article addresses the conceptualization and definition of message variables in persuasion effec...
Within the persuasion paradigm, studies assessing the efficacy of positively (gain-framed) or negati...
Schwarz N, Bless H, Bohner G. Mood and persuasion: affective states influence the processing of pers...
Contains fulltext : 134955.pdf (publisher's version ) (Closed access)Background: S...
How people conceptualize their opinions, either in a supportive or oppositional manner, influences t...
Ingroup and outgroup research has largely focused on why differing attitudes toward the ingroup and ...
Goal framing effect refers to the finding that different ways of presenting the same communication c...
The research reveals the role of message framing and involvement in influencing attitudes towards or...
Three studies examined the implications of a model of affect as information in persuasion. According...
According to Regulatory Focus theory (RFT), outcomes in persuasive messages can be framed in four di...