Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Show students how to use pricing decisions to maximize a firm\u27s profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY highlights the stakeholder\u27s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions. This product is included in a Cengage Unlimited subscription. Subscribe to Cengage Unlimited for all your Cengage access codes on platforms like MindTap and WebAssign plus the online version of your textbook for one price per semester