Prosiding ICAAE 2014 - BatikDesign: BetweenCreativityandSocial Cultural Identity

The uniqueness of batik design is a main attraction for the people of the fans. The motif design that is created is an artist’s creativity in utilizing the environment as a source of ideas. Visually, the batik design motif of a society is the identity of the creator which contains information, function, values and philosophical character in which the batik was created, which is so interesting to be studied. Formulation of the problem: 1 ) What is the source of the idea of the creation of batik design batik centers in Sumedang ? 2 ) How does the visual form of batik design as cultural identity in Sumedang ? The method used in this research is descriptive analytic method. The research is conducted in ‘Umy May’ Batik Studio and ‘An-Nur’ Kitchen Batik in Sumedang through interview techniques and observation of the source of the idea,as well as the visual motif forms created as a regional cultural identity. Results of research showed: 1) Sources of idea for the creation process of batik design on growing centers in the District Sumedang are from the natural environment (plants, animals), historical artifacts, philosophical values, local arts, and decorative motifs area. Batik design creation process using the pattern by changing the form: stylized (styling), distortion (composition form), and deformation (simplification of form) applying the composition of symmetric, asymmetric, and diagonal; 2) The formof visualdesignbatikasculturalidentityinSumedangcan be foundin the form of:motiveplants(potato Cilembu, salak WijayaKusumaflower),historicalheritagemotif(Motif PrinceMemorialRocks&ModificationsKujang, Linga), MedalInsunMadangan, DragonJununJucung, Pakuan(Lotus), local arts(KudaRenggong), and ornamentalmotifsarea(Binokasih, Kujang)