The Startup Owner\u27s Manual: The Step-by-Step Guide for Building a Great Company

The Startup Owner\u27s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: · Avoid the 9 deadly sins that destroy startups\u27 chances for success · Use the Customer Development method to bring your business idea to life · Incorporate the Business Model Canvas as the organizing principle for startup hypotheses · Identify your customers and determine how to "get, keep and grow" customers profitably · Compute how you\u27ll drive your startup to repeatable, scalable profits