PR Politik Sebagai Strategi Komunikasi Politik Jokowi : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015

Political communication performance of a government is largely determined by the application of its communication strategy. Political PR, is one of the strategies of political communication that uses the basic concept of public relations, namely establishing two-way communication and optimize the listening skills. Political PR as political communication strategies are appropriate to be used by democratic countries such as Indonesia, because the goal of democracy in line with PR purposes, namely to build a responsive relationships with all constituents based on mutual understanding and communication in both directions. Jokowi optimization of political communication can be performed using the Political PR strategy