This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet
This book describes ongoing developments in social media within the tourism and hospitality sector, ...
The purpose of this thesis was to further study what are the key elements for successful and effecti...
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses...
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first te...
The goal of my work is to observe the marketing activities of the InterContinental hotel. How do the...
The book describes ongoing developments in social media within the tourism and hospitality sector, h...
Most tourism activities take place at a destination, and destination serves as a fundamental unit of...
aking an integrative approach, this highly visual, four-color book discusses hospitality marketing f...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...
Strategic Management in the International Hospitality Industry: Content and Process, is a vital text...
This book provides an overview of state-of-the-art research in tourism management, by including 12 c...
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strat...
This book collected studies focused on the management of tourist destinations. Destinations are comp...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
The marketing landscape has changed dramatically in recent years, especially for tourism and hospita...
This book describes ongoing developments in social media within the tourism and hospitality sector, ...
The purpose of this thesis was to further study what are the key elements for successful and effecti...
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses...
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first te...
The goal of my work is to observe the marketing activities of the InterContinental hotel. How do the...
The book describes ongoing developments in social media within the tourism and hospitality sector, h...
Most tourism activities take place at a destination, and destination serves as a fundamental unit of...
aking an integrative approach, this highly visual, four-color book discusses hospitality marketing f...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...
Strategic Management in the International Hospitality Industry: Content and Process, is a vital text...
This book provides an overview of state-of-the-art research in tourism management, by including 12 c...
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strat...
This book collected studies focused on the management of tourist destinations. Destinations are comp...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
The marketing landscape has changed dramatically in recent years, especially for tourism and hospita...
This book describes ongoing developments in social media within the tourism and hospitality sector, ...
The purpose of this thesis was to further study what are the key elements for successful and effecti...
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses...