Journal of Marketing Research : Volume XLVIII, Number 1, February 2011

1. Lessons from a "Oops" at consumer reports: Consumers follow experts and ignore invalid information. 2. Mapping online consumer search. 3. Measuring contagion in the diffusion of consumer packaged goods. 4. The effects of consumers\u27 price expectations on sellers\u27 dynamic pricing strategies. 5. When trade-offs matter: The effect of choice construal on context effects. 6. Learning and acting on customer information: A simulation-based demonstration on service allocations with offshore centers. 7. From generic to branded: A model of spillover in paid search advertising. 8. It\u27s not what you get but when you get it: The effect of gift sequence on deposit balances and customer sentiment in a commercial bank. 9. Unstructured direct elicitation of decision rules. 10. Product line design for cunsomer durables: An integrated marketing and engineering approach. 11. Adaptive self-explication of multiattribute preferences. 12. More or less: A model and empirical evidence on preferences for under-and overpayment in trade-in transactions. 13. How should consumers willingness to pay be measured? An empirical comparison of state-of-the-art approaches. 14. Answering the unasked question: Response subtitution in consumer surveys. 15. The influence of peice discount versus bonus pack on the preference for virtue and vice foods