The third edition of Social Research Methods provides students with a uniquely straightforward explanation of the central approaches and techniques in social research methods. Integrating theory with practice, author Alan Bryman demonstrates the contexts in which different research methods are used and also shows how they should be implemented. In clear, student-friendly language, Bryman covers both qualitative and quantitative research methods--and the differences between them--as well as mixed-methods research, a subject on which he is an authority. Avoiding complicated mathematical formulas, he takes a non-technical approach to the range of tools available for the analysis of quantitative data. This approach provides students with a clea...