Implementation of the marketing plan in selling ecological agricultural products

Ekološku poljoprivredu moguće je definirati kao sustav poljoprivrednog gospodarenja koji teži etički prihvatljivoj, ekološki čistoj, socijalno pravednoj i gospodarski isplativoj poljoprivrednoj proizvodnji. Brojni su čimbenici bitni za razvoj ekološke poljoprivredne proizvodnje. Kao vanjski najčešće se navode demografski, gospodarski, politički, sociokulturni i mikroekonomski čimbenici. Unutarnji čimbenici jesu potom marketing, financije, proizvodnja i organizacija. Cilj je promatrati marketing plan kao instrument koji poljoprivredniku pomaže organizirati svoje resurse i kapacitete u cilju postignuća marketinških ciljeva.It is possible to define ecological agriculture as a system of agricultural management which strives toward sanethically acceptable, ecologically clean, socially just and economically profitable agricultural production. A number of factors is important for the development of ecological agricultural production. They are commonlyclassified as externa land internal, external most often being demographic, economic, political, sociocultural and microeconomic factors. Internal factors are marketing, finance, production and organization. The objective is to observe a marketing plan as an instrument which helps farmers organize the irresource sand capacities within the aim to achieve marketing goals