A survey research among employees at a Chinese Company : a case study of incentive effectiveness on employee performance at Suning Corporation

Incentives form an indispensable part in the operations of a company regardless its social and cultural context. In this article I have reviewed different types of incentive schemes. I have conducted a case study with secondary analysis of data about Suning corporation, which is a Chinese retail store network. The research observed that coming up with an executive incentive framework increases the loyalty of the staff at the workplace. The methodology for researching on Suning gives a rational base of the whole incentive process. The description is also dependent on the scientific basis and interpretations based on the logical concepts identified. The principles are related to the tools used in the research as well as the techniques that could be applied in the study. The research reports on the most critical or appropriate methods of study that have been selected to carry out the research