Perilaku Mencoba Beli: Sebuah Kaman Analitis Model Bagozzi-Warshaw Untuk Panduan Peneliti

ABSTRACT Theory of reasoned action (Ajzen and Fishbein, 1980) and its\u27 further develop/nem called theory of planned behaviour (Ajzen, 1987), according to Bagozzi dan )1 Warshaw (1990), need to be reviewed in more detail especially on the behavioural aspect. The later theory emphasises more on behaviour of trying (trying to act \u27m something, such as trying to purchase or trying to use), instead of the behaviour itself. A\u27 Trying is perceived as a more appropriate criterion for an individual who intend to try. Position of other variables does not relatively change as shown by those, other than its\u27 1:14 behavioural aspect, in the theory of planned behaviour. Predictive power of the model is estimated to be higher than the previous two models