Add to ORKGPersepsi konsumen terhadap produk impor cenderung sangat beragam. Keberagarnan persepsi konsumen tersebut dipengaruhi oleh beberapa variabel, di antaranya kategori produk, tujuan membeli produk, diskon yang diharapkan konsumen, merek produk dari perusahaan penghasil produk. Selain variabel tersebut, keberagaman persepsi konsumen juga dipengaruhi perbedaan segmen konsumen, seperli unzur, gender, tingkat pendidikan, pekerjaan, don penghasilanr. Artikel ini membahas persepsi konsumen terhadap produk impor dengan mengambil studi kasus perilaku konsumen di Singapore terhadap produk impor utztuk jenis kosmetik dan parfum. Keywords: brand: consumerdiscount: imported products: satisfactio
This study focused on the perception of young Singaporean consumers towards local brands and global ...
This study discusses about imported cosmetic products which are beauty products that are becoming a ...
Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chan...
Persepsi konsumen terhadap produk impor cenderung sangat beragam. Keberagarnan persepsi konsumen ter...
This study generally aims to analyze how the preferences of Indonesian as a customer in consuming lo...
The used of Perceived Brand Foreigness strategyas a product naming strategy is very popular. ...
The emergence of Chinese products and its growing popularity has been a phenomenon for social scien...
This study examined the difference of consumer's respond toward country of origin, brand name, price...
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and ...
This study generally aims to analyze how the preferences of Indonesian as a customer in consuming lo...
Kosmetik merupakan bahan-bahan yang digunakan dalam usaha untuk mempercantik diri, beragam produk ke...
The emergence of Chinese products and its growing popularity has been a phenomenon for social scienc...
The cosmetics industry is one of the world's Fast-growing sectors. With more and more new cosmetic c...
The rise of Indonesian local Fashion brands could be seen from the phenomenon that is happening in t...
A fundamental shift has happened in the economics and business world. Countries within the same regi...
This study focused on the perception of young Singaporean consumers towards local brands and global ...
This study discusses about imported cosmetic products which are beauty products that are becoming a ...
Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chan...
Persepsi konsumen terhadap produk impor cenderung sangat beragam. Keberagarnan persepsi konsumen ter...
This study generally aims to analyze how the preferences of Indonesian as a customer in consuming lo...
The used of Perceived Brand Foreigness strategyas a product naming strategy is very popular. ...
The emergence of Chinese products and its growing popularity has been a phenomenon for social scien...
This study examined the difference of consumer's respond toward country of origin, brand name, price...
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and ...
This study generally aims to analyze how the preferences of Indonesian as a customer in consuming lo...
Kosmetik merupakan bahan-bahan yang digunakan dalam usaha untuk mempercantik diri, beragam produk ke...
The emergence of Chinese products and its growing popularity has been a phenomenon for social scienc...
The cosmetics industry is one of the world's Fast-growing sectors. With more and more new cosmetic c...
The rise of Indonesian local Fashion brands could be seen from the phenomenon that is happening in t...
A fundamental shift has happened in the economics and business world. Countries within the same regi...
This study focused on the perception of young Singaporean consumers towards local brands and global ...
This study discusses about imported cosmetic products which are beauty products that are becoming a ...
Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chan...