The rapid growth of business naturally has forced the competition to exacerbate in every kind of activities including marketing. Such competition can be triggered to prices, packages, or brands of products. Companies should be aware of their competitors\u27 tactics in gaining marketshare. Hence, the use of brand that ties to the customer\u27s heart is very trivial to prevent their changes to other brand. One good method in creating longterm relationship between producers and consumers is by building and managing brand equity properly. A new paradigm of assessing brand equity is by rating the product brand. There are ten characteristics of brand that the world\u27s strongest brands share which reflects their brand\u27s polonnance and constru...
A brand is seen as one of a company’s most valuable assets. It represents the company’s face, the re...
This article assumes that brands should be managed as valuable, long-term corporate assets. It is pr...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...
The rapid growth of business naturally has forced the competition to exacerbate in every kind of act...
Although, in the first time, a brand is a distinction among one product and the other products, a co...
Branding has never been more important than in a competitive environment. Branding is the process of...
Considered as one of the most pregnant way to identify a product, a service or an organization,throu...
To strive for a brand development which attracts consumers determines the success or failure of a co...
The search for a universal formula for brand equity management, especially in conditions which lead ...
In a world of global competition that we are living nowadays, brands are each time more used by comp...
Today, establishing and achieving to strong and powerful brand is one of the priority for any organi...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
Businesses all over the world are recognising the phenomenal value of brand as a driver for profit...
Customer relationship management (CRM) is one of the basic and most crucial elements of the marketin...
Brands and branding have been significant topics in the marketing and business field for quite some ...
A brand is seen as one of a company’s most valuable assets. It represents the company’s face, the re...
This article assumes that brands should be managed as valuable, long-term corporate assets. It is pr...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...
The rapid growth of business naturally has forced the competition to exacerbate in every kind of act...
Although, in the first time, a brand is a distinction among one product and the other products, a co...
Branding has never been more important than in a competitive environment. Branding is the process of...
Considered as one of the most pregnant way to identify a product, a service or an organization,throu...
To strive for a brand development which attracts consumers determines the success or failure of a co...
The search for a universal formula for brand equity management, especially in conditions which lead ...
In a world of global competition that we are living nowadays, brands are each time more used by comp...
Today, establishing and achieving to strong and powerful brand is one of the priority for any organi...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
Businesses all over the world are recognising the phenomenal value of brand as a driver for profit...
Customer relationship management (CRM) is one of the basic and most crucial elements of the marketin...
Brands and branding have been significant topics in the marketing and business field for quite some ...
A brand is seen as one of a company’s most valuable assets. It represents the company’s face, the re...
This article assumes that brands should be managed as valuable, long-term corporate assets. It is pr...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...