Segmentasi Pasar Angkutan Penumpang Kereta Api Di Pulau Jawa

Rail transport plays a major role in conveying a large number of people in Java, Indonesia. At present, inter city rail services in Java may be divided into three classes, namely: economy, business, and executive classes. People may choose the service level depending on the fare level, the quality of service offered, the income level, the destination, trip purposes, and the service availability. The research aims at exploring the market share of different rail service quality in Java, Indonesia. The research utilizes multinomial logit model based on the available agregate data. There is an evidence that rail fare plays an important role in the decision to choose a particular service quality. The significant context atributes are trip distance and passenger\u27s income