PEMILIHAN BAHASA DALAM MASYARAKAT MANDAR Studi Kasus Masyarakat Mandar di Kecamatan Pulau Laut Utara Kabupaten Kotabaru Kalimantan Selatan

The sociolinguistic research entitled The Choice of Languages in Mandar Society: A Case Study of Mandar Society in The Sub District of Pulau Laut Utara, Kotabaru Regency, South Kalimantan, aims to : (1) find the form of language code variation in Mandar society(2) determine the pattern of language choice in Mandar society(3) identify the factors which determine language choice. There are two sources of data in the researchthey are the main data and supporting data. The main data is in the form of oral speech of Mandar society, which gets involved in various speech events in the family and trans¬action domains. The supporting data is in the form of information about the description of historical geographical, social, cultural, and situational of the language. Using scrutinizing method with tapping technique and free in¬volved statement did the data collection. Besides, was done an observation through observer\u27s paradox, which is observing a conversation without being known by the speakers the researcher also used means to record and field notes. Furthermore, the activity of data collection was done in Batuah and Baharu Utara Villages, Pulau Laut Utara District, Kotabaru South Kalimantan. The results of this research show that: (1) the shape of language code variation in the family domain apparently is more varied than the transac¬tion domain. In the famiLy domain, it is found a single variation BM and BBcode switching from BM to BB, BB to BM, BB to BIBI to BMand code mixing BB in BM. Meanwhile, in the transaction domain, it is only found a single variation that is BB, and code moving from BB to BM to BB. (2) The patterns of language choice Mandar society in the family domain were in the form of BM + BM, and BI + BMwhereas, in the transaction domain, it is only found BB + BB, (3) The factors which determined language choice in Mandar society are such as (i) the participants that include the third person and the disability of language of the speaker, (ii) place and situation of speech, (iii) the purpose and desire of the speakers which cover humor and to hide something, (iv) order of speech, and (v) stimulus which appeals the speakers attention. Key words: choice â languages â Mandar societ