PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BANK MUAMALAT INDONESIA, Tbk CABANG PALU

The objectives of this research are to: (1) know and analyze simultaneous effect ofrelationship marketing on saving customer loyalty at PT. Bank Muamalat Indonesia, Tbk. Palu Branch, (2) know and analyze partially positive and significant effect of trust, commitment, communication, and conflict handling partially on saving customer loyalty at PT. Bank Muamalat Indonesia, Tbk. Palu Branch. There are 100 Respondents in this study that have been determined as the sample using census method. Analysis method used in this research is multiple linear regression. The results show that: (1) relationship marketing performs simultaneously effect on customers loyalty at PT. Bank Muamalat Indonesia, Tbk. Palu Branch, (2) trust, commitment, and communication partially performs positive and significant effect on customer loyalty at PT. Bank Muamalat Indonesia, Tbk. Palu Branch, and conflict handling performs positive but not significant effect on customer loyalty at PT. Bank Muamalat Indonesia, Tbk. Palu Branch