STRATEGI PENGEMBANGAN INDUSTRI KECIL MENENGAH DI KOTA PALU

Palu City has some commodities that become core competency. It is not only at the local level but to the provincial and national level even penetrate the international market. The development of small and medium industries is one effort that must be done immediately, as a guide in formulating the planning and implementation of development, and to promote economic growth in the era of regional autonomy. According to Kuncoro, (2003) in Choirunnisa (2012), as an effort to accelerate economic development, industrialization is one of the strategies undertaken by the Government. Based on the results of this research among 12 small and medium industries in the Palu City, the types of products produced by small and medium industries ranging from wood processing, furniture and forest products and fried onions. This study takes the object of industrial small and medium industries in the city of Palu as the population, and purposive sampling is used in this study because all sample are not involved, but focused on the research targets.This study uses data analysis with SWOT and GIS approach.The results show that the conditions of industrial development in the Palu City, on the side of human resources, technology, capital and marketing are still in bad condition. Based on the SWOT analysis, the small and medium industries in the Palu City is located in quadrant IV. Based on the Geographic Information System (GIS), the location of the industry can be identified. Therefore, North Palu sub-districts is located for wood processing and furniture, and the District of South Palu is located for fried onion processing