The task of retaining students in an open and distance learning (ODL) higher education institutions (HEIs) represents a huge challenge. This has led to extensive research in this area. Several retention models have been explored and many intervention efforts have been attempted. The relationship quality-based student loyalty (RQSL) model, borrowed from marketing has been added to the repertoire of research approaches. It has been found to be appealing and well-suited for adoption by HEIs based on the premise that student relationship is the cornerstone of student loyalty. This study attempts to explore the use of this approach in a private ODL institution. A cross-sectional survey involving 2,300 student respondents was adopted and administ...
U.S.-based Institutions of Higher Education (IHE) face significant competitive forces including mark...
Recent policy changes, globalization and competition have called for the application of marketing mo...
Recent policy changes, globalization and competition have called for the application of marketing mo...
University students’ loyalty is a key factor that contributes to the long term growth and survival o...
University students’ loyalty is a key factor that contributes to the long term growth and survival ...
The purpose of this research is to examine the relationship between factors leading to student loyal...
Increasingly organizations are recognizing the value of establishing close relationships with their ...
Students’ loyalty enhances sustainability and survival rate of higher education institutions. Succes...
The loyalty of customers is widely accepted as a critical factor in the long-term success of a servi...
Research on student loyalty has predominantly concentrated on traditional university setting and on...
This study expands a previous qualitative investigation of students’ experience of existing entities...
Today, we have a new revolutionary vision of implementing a relationship marketing strategy. Increas...
Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing cu...
Increasingly organisations are recognising the value of establishing close relationships with their ...
Today, we have a new revolutionary vision of implementing a relationship marketing strategy. Increas...
U.S.-based Institutions of Higher Education (IHE) face significant competitive forces including mark...
Recent policy changes, globalization and competition have called for the application of marketing mo...
Recent policy changes, globalization and competition have called for the application of marketing mo...
University students’ loyalty is a key factor that contributes to the long term growth and survival o...
University students’ loyalty is a key factor that contributes to the long term growth and survival ...
The purpose of this research is to examine the relationship between factors leading to student loyal...
Increasingly organizations are recognizing the value of establishing close relationships with their ...
Students’ loyalty enhances sustainability and survival rate of higher education institutions. Succes...
The loyalty of customers is widely accepted as a critical factor in the long-term success of a servi...
Research on student loyalty has predominantly concentrated on traditional university setting and on...
This study expands a previous qualitative investigation of students’ experience of existing entities...
Today, we have a new revolutionary vision of implementing a relationship marketing strategy. Increas...
Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing cu...
Increasingly organisations are recognising the value of establishing close relationships with their ...
Today, we have a new revolutionary vision of implementing a relationship marketing strategy. Increas...
U.S.-based Institutions of Higher Education (IHE) face significant competitive forces including mark...
Recent policy changes, globalization and competition have called for the application of marketing mo...
Recent policy changes, globalization and competition have called for the application of marketing mo...