Strategic alliance with Frenemy in Electric Vehicle Industry for Commercialization

576-581Eco-friendly technologies are crucial for firms to sustain their competitiveness as well as properly cope with international agreement which encourages reducing greenhouse gases. Electric vehicle (EV), in terms of this view, is significant since it would be dominant mobilities in the future by allowing firms to have competitiveness and solving for environmental problems. Hence, it is pivotal for firms to commercialize relevant technologies. In order to this, we used patent analysis to identify firms’ strategic characters and core technology in electric vehicle industry. The analysis of strategic characters was carried out via patent portfolio analysis by calculating patent indicators regarding technology commercialization. Plus, network analysis was carried out to identify the core technologies of firms. With the two results, the final strategic framework for commercialization was established. The framework could be used for choosing appropriate collaboration partners and avoiding useless competition