Link analysis of Indian political parties’ web sites: a temporal comparison

201-211 Applying webometric techniques to national political party’s web sites, the present study is an attempt to judge the popularity of internet and to measure whether internet can be used as a tool in Indian political context. Using Google, Yahoo and Alexa as a tool of measurement, the study measures the popularity of political party’s web sites by analyzing links and using Wayback machine. The study compares the party’s present web site with its earlier view. The results indicate that political parties in India are using internet as one of the viable tools for campaign and internet can be used as a supplementary tool for measuring popularity.