In the last two decades, a plethora of frameworks for measuring and reporting IC have been established. Despite the great interest shown by academics and practitioners, there is little reported evidence of organizations that have been measuring their IC, especially for long periods of time. Therefore, research conducted up to now has not given a univocal answer to the question of whether and how IC measurement can produce the expected organizational changes and if it allows IC to be mobilized by users. By proposing a multiple case study, the paper contributes to research by highlighting the factors that in the analysed cases have facilitated or hindered the introduction and the evolution of the IC measurement and the consequent taking up of...