Commodification And Consumerism Ideology In Five StarBillionaire (2013) Novel By Tash Aw

The aim of the research is to show the readers the portrayal of commodification and consumerism ideology through the characters in Five Star Billionaire (2013) novelby Tash Aw by using Marxist theory. The writer uses qualitative descriptive to achievethe result. All data are collected from the narration in the novel. The portrayal of commodification can be seen through how the characters acttowards the objects or the persons in terms of exchange value and sign-exchange value.It can be seen when Phoebe and Gary are used as commodity that have exchange valueby their boss, when Phoebe is used her fake-branded stuff to give other peopleimpression that she is a bourgeoisie, and when Phoebe use Walter Chao to make shelives in luxury. How Phoebe is commodifying her stuffs leads her to follow theconsumerism ideology.viii.33 hlm.ilus.25.c