Identification of Novelty in R&D

: Most inventions originate from novel and simple ideas. These ideas which are raw to begin-with are nurtured and nourished by R&D organization before they are tried on a large scale. However, all such ideas may not lead to commercially successful products. Hence there is a need to correctly identify the novelty of an idea before it is commercialized. The paper analyzes some problems associated with the identification of novelty and suggests important criteria that help in transforming novelty to commercial success. Keywords : Novelty identification