Using sports marketing method to construct value theory model

Brand value is the most core part of enterprise asset management, and it is also an important symbol that a company or product is different from competing enterprises or products of the same kind.The purpose of this study is to using Sports Marketing Method to Construct Value Theory Model. In order to gain more influence and purchasing power among consumers, the establishment and promotion of brand value is particularly important. The research method is to consult the classical case materials of sports brand building and marketing, collate a large number of research results of sports marketing and brand equity obtained by relevant researchers, and conduct research based on the theory of brand value model. In this paper, under the background of brand value model, the ideas, strategies and methods of promoting sports enterprises in an all-round way are studied