Giving behaviour: who donates cash waqf?

Malaysia ranked 10th out of 145 countries in The World Giving Index 2015. This study explored whether cash waqf donors/non-donors can be distinguished using demographic variables and their perceptions of cash waqf. Data were collected through survey questionnaires in Selangor/Klang Valley, Malaysia. Based on 386 samples, the results indicate that demographic variables and individual perceptions on cash waqf are useful to explain and predict donors/non-donors. Findings from this study will help awqaf institutions in their effort to develop some marketing plans that can encourage Muslim to participate in cash waqf