Impact of marketing support, business networking and entrepreneurship training on business performance: evidence from Malaysian rural entrepreneur

The present study attempts to provide empirical evidence on the relationship between marketing support, business networking, entrepreneurship training and business performance. A survey among 183 rural entrepreneurs was carried out. The results showed that marketing support and business networking have statistically significant relationship with rural business performance with marketing support recording a positive relationship with the highest beta value. However, entrepreneurship training was found to be not related with business performance. The results of this research can be used to help the relevant authorities in Malaysia to develop policies and mechanisms to enhance the business performance of rural entrepreneurs in Malaysia