People make decisions based on the concept of utility function, consumer will choose the best of the choices to enhance their utility, which is getting advanced in its science with respect to economics, we see that Neuroeconomics has been bringing the gap between economics and psychology closer than ever perceived. It poses a big challenge to the economists to have a coherency with this nascent field of economics which is gaining some heat globally. Neuroeconomics pre-dominantly has put pressure on the standard economic assumption that utility maximization and decision making is one process. Neuroeconomics has fundamental interest in studying human behavior. This paper tries to review some of the research that has influenced economics with ...