The impact of Web 2.0 on sustainable tourism

The emergence of Web 2.0 has enabled enormous revenues from online products and services provided to users via the internet. Web 2.0 facilitates users with a wide array of websites and applications that enable them to buy, sell, pay, browse, post, share, among other online activities. This study focusses on investigating the impact of web 2.0 on sustainable tourism, and customer decision making. Tourism attracts people who enjoy traveling around the world for exploring, education, adventure, and pleasure purposes. Sustainable tourism involves tourists visiting with respect to culture environment and people of the destination country, which will create a positive impact on the environment, economy, and society of foreign countries. This explanatory study has deployed the deductive approach for testing the research hypothesis. The research findings depict that Web 2.0 has a significant positive impact on sustainable tourism and customer decision making