The role of the special event in destination marketing

Destination marketing is a effective tool to attract tourists and develop destinations. Special events are the selection of destination management organization to develop the market and increase the competitiveness of the destination. The image of the destination will be improved in the perception of visitors through special events. The event plays a role as a destination promotion factor, which is important for customers to select destinations, can generate trips to a region, thereby delivering huge benefits to the destination. This article aims to clarify the role of the special event in destination marketing and to provide destination marketing suggestions through the special events