Online travel shopping intention

Technology has advanced through the years and Internet usage has been on the rise as well. The use of Internet among people has led to online shopping where people can purchase and shop through the Internet. Online shopping enables consumers to buy things online without going to conventional stores. These days, online shopping has become a trend that gives benefits to both the consumers and also the suppliers in hospitality and travel industry. This conceptual study adopted the Technology Acceptance Model (TAM) and indicates convenience, product and price, website design and shopping styles as the factors that influence the online travel shopping intention among the consumers. Apart from that, theoretical and practical perspectives are also included for future research advancement