Factors influencing acceptance and prolong usage of travel blogs: the imperative role of hedonism.

The significance roles of travel blogs has been identified by more internet users who browse through to seek advices from travel bloggers. Yet information on how internet users accept and generate persistent in utilizing travel blogs technology are still lacking. The purpose of this conceptual paper is to establish more comprehensive factors that play significant role in influencing internet users to accept travel blogs and their impact on esatisfaction and e-loyalty, paying attention on the inclusion of hedonism as one of the recommended factors that generate prolong travel blog usage. This information is regarded as valuable resource that could be used by travel bloggers as well as hoteliers in acknowledging the prominent role of hedonism which concept and features can be used as a tool to generate genuine e-satisfaction and e-loyalty