Analyzing the effectiveness of a joint corporate social responsibility program to empower people in an Indonesian village

As enforced by the Indonesian government, corporate social responsibility (CSR) is mandatory for Indonesian companies. This paper presents a case analysis of a CSR program jointly managed by a company and a foundation. The program was implemented in Ancol Pasir Village in South Tanggerang, an area with a potential for bamboo-webbing craft. In this paper, the authors analyze the extent to which the program has been effective. Action research, with four main stages (planning, acting, developing, and reflecting), was conducted. It included narrative analysis based on observations and interviews. The analysis shows that there are gaps between the program expectations and the actual implementation, suggesting that the program was not effective. At the end, the authors provide suggestions on how the program could improve. A distribution network for the bamboo webbing community is also provided. It is expected that this research provides insight into how companies can run a CSR program in a village in an Indonesian context