Wildlife value orientations towards Giant Panda Conservation Centre (GPCC) at Zoo Negara, Malaysia

This study aims to identify the wildlife value orientations of the giant panda at Giant Panda Conservation Centre (GPCC), Zoo Negara Malaysia. The giant panda is considered as one of the most endangered wildlife in the world. Wildlife value orientations (WVO) are important in the management of human-wildlife interaction conflict. Therefore, in this article past studies on WVO and the theoretical approach of the cognitive hierarchy model as well as the WVO dimension of domination and mutualism towards Giant Panda are explained. By understanding characteristics of visitors to GPCC and the value that they place on Giant Panda, this can allow useful implications for visitor management strategies in order to influence visitor behavior and encourage minimal impacts