Consumer perception on gender equality and designer performance for genderless fashion brands

This empirical study is intended to examine how gender equality and feminism can affect the design for a local genderless fashion brand in Jakarta, Indonesia. One of the objectives of this research is to provide inputs to designers in improving their performance. Based on a survey of 150 respondents in the retail market sector in Indonesia, it can be concluded that gender perceptions provide a new avenue for a designer when launching a new collection. Consumers are encouraging a trend towards a genderless collection in decision-making. The local genderless fashion market showed good long-term prospects for the retail market in Jakarta