Consumer acceptance and preference towards frozen smoked fish developed by MARDI

A study was carried out to determine consumer acceptance and preference towards frozen smoked dory and African catfish developed by MARDI. A total of 145 respondents from several continents including South East Asia, South Central Asia and Northern Africa were involved in this study. During the survey, respondents were asked to taste two different smoked fishes and answer a structured questionnaire. The respondents were asked about their acceptance and preferences towards the product attributes that include colour, physical appearance, taste and overall acceptability. This study revealed that the decisions on buying the products and product acceptability were not interrelated. Majority of the respondents preferred the smoked African catfish rather than the smoked dory. As a conclusion, the technology of smoked fish developed by MARDI is well accepted by consumers, thus has the potential to be commercialised