Moving toward environmental friendly tourism in tourism and hospitality business

This article shows the relationship between sustainable development, business ethics and environment focusing on the tourism and hospitality industry. It begins with considering the role of the sustainable development concept and business ethics in business operation in general and then emphasizing on the tourism and hospitality businesses. The review on how well the tourism and hospitality industry is performing in reaching sustainable development is then presented. Problems in achieving sustainability among tourism and hospitality organizations particularly hotels are also revealed and how to operate this type of business successfully by employing sustainable concept, is recommended at the end of the paper