Add to ORKGThe study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. we examined the influence of brand trust and brand affection on loyalty in airlines service. the airways companise applied loyalty programs as a trend. the purpose of the loyalty programs is to encorauge the loyalty of the costumer. the purpose of this study is to analyze the influence of brand affection and loyalty programs on brand trust and loyalty among garudamiles members. primary data were collected thourg a survey. data collected by online quistionnaire. data were analysed using confirmatory factor analysis and structual equation modelling
This study intends to explore influencing factors of marketing practices on brand loyalty through b...
ABSTRACT Customer loyalty is the most valuable asset for the company. Many researchs found that cust...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...
study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in a...
Competition in tour & travel in gaining subscribers is increasing in line with the increment of cons...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
[[abstract]]This study explores the relationship between involvement and brand loyalty among flight ...
Consumer's love with their brands strengthens their long-term relationship with the brand. But brand...
There are still few studies that have tried to model the relationship between brand attachment with ...
The low cost carrier is the controversial airlines because the airlines applied lower price but the ...
[[abstract]]The current research attempts to examine the antecedent factors of perceived benefits (i...
Simply assessing service evaluation characteristics is insufficient to create consumer loyalty. Thus...
Customer loyalty is the most valuable asset for the company. Many researchs found thatcustomer loyal...
Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand ...
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linki...
This study intends to explore influencing factors of marketing practices on brand loyalty through b...
ABSTRACT Customer loyalty is the most valuable asset for the company. Many researchs found that cust...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...
study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in a...
Competition in tour & travel in gaining subscribers is increasing in line with the increment of cons...
Due to copyright restrictions, the access to the full text of this article is only available via sub...
[[abstract]]This study explores the relationship between involvement and brand loyalty among flight ...
Consumer's love with their brands strengthens their long-term relationship with the brand. But brand...
There are still few studies that have tried to model the relationship between brand attachment with ...
The low cost carrier is the controversial airlines because the airlines applied lower price but the ...
[[abstract]]The current research attempts to examine the antecedent factors of perceived benefits (i...
Simply assessing service evaluation characteristics is insufficient to create consumer loyalty. Thus...
Customer loyalty is the most valuable asset for the company. Many researchs found thatcustomer loyal...
Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand ...
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linki...
This study intends to explore influencing factors of marketing practices on brand loyalty through b...
ABSTRACT Customer loyalty is the most valuable asset for the company. Many researchs found that cust...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...